There’s some easy fixes for your website content that will please your new and returning customers. Here’s a step-by-step guide to make your content clear, easy to digest, and ultimately, more effective.

In 2023, the University of Pennsylvania found that people are more likely to remember and engage with brands that evoke positive feelings. This means that we’re more likely to buy a product if we associate it with good vibes… and we’re done with the downers and the bummer blah blahs. So – snap out of it.

With so much online information consumption and transactions, content is one of the most integral parts of the consumer experience. And it’s true – just like you, consumers value accurate, usable, and current information.